Marketing Strategies

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Marketing Strategies

January 18 - January 19

Short course description

This course highlights the main marketing strategies and tools and combines the most recent theoretical know-how with field-tested solutions. The aim is to define the marketing objectives and develop suitable marketing strategies for success in a global environment.

What to expect

■ Introduction to marketing and markets
■ Marketing research: desk and field research
■ Marketing objectives
■ Marketing strategies
• Customer oriented strategies
• Competition oriented strategies
• Cooperation and concentration strategies


January 18
January 19