Audience The CAS International Business is designed for professionals actively involved in various forms of international corporate relations or those aspiring to start or pursue a career within an international company.
Schedule Deadline
2025 session schedule Study start: September 25, 2025 2025 registration deadline: August 14, 2025
2025 session schedule Study start: September 25, 2025 2025 registration deadline: August 14, 2025 Fees 10’800 CHF
The CAS in International Business offers a comprehensive course that provides you with a holistic understanding of firms’ international engagements. Succeeding in international markets requires the firm to possess competitive advantages resulting from specific strategies. Prof. Dr. Philippe GuglerCAS scientific coordinator
Inhalt
Were you surprised to discover the global journey of your smartphone or laptop before it reached your hands? Could you have ever imagined the extensive network of international firms involved in creating these devices? International business plays a pivotal role in numerous companies, encompassing activities such as investing abroad, imports, exports, outsourcing and licensing agreements with foreign counterparts.
The CAS begins with a module dedicated to the competitiveness of firms and the strategies employed to gain a competitive edge. The program delves into essential topics such as the main forms of internationalization, necessary conditions for investing abroad, modes of entry into foreign markets, organizing the value chain involving activities abroad, the role of geographical and cultural distances, strategies for global expansion or companies that are born global, optimizing operations abroad (including transfer pricing), and criteria for selecting specific locations for international activities. These are just a few of the questions addressed in the course, with case studies to be discussed in class and guest speakers sharing their valuable international experiences.
The CAS International Business consists of 4 three days modules in Fribourg near the train station, a mid-programme examination and a CAS thesis.
Day 1: How to create a competitive advantage? What is the relationship between the firm’s competitive advantages and the location competitive advantages? Day 2: Moving from red ocean strategy to blue ocean strategy Day 3: Creating shared value to gain competitive advantages
Prof. Dr. Philippe Gugler
Day 1: Fundamentals of international business Day 2: From incremental internationalization of the firm to born global firms Day 3: Managing the liability of foreignness to deal with foreign partners and to access to international markets
Prof. Dr. Philippe Gugler
Day 1: Selection of Foreign Markets and Market Segmentation Day 2: Market Entry Strategies – How to enter foreign markets? Day 3: Standardization vs. Differentiation of Marketing for International Markets
Prof. Dr. Dirk Morschett
Day 1: Selection of Foreign Countries for Production Sourcing Day 2: Foreign Operation Modes – How to organize foreign production or sourcing? Day 3: Integration of Foreign Activities into the Value Chain of a Company
Prof. Dr. Dirk Morschett
Learn from Industry Experts and Certified Academic Teachers
Prof. Dr. Philippe GuglerCAS scientific coordinator University of Fribourg Chair of Economic and Social Policy
Prof. Dr. Dirk MorschettUniversity of Fribourg Chair for International Management
Facts & Figures
University degree:
Certificate of Advanced Studies (CAS) International Business
Faculty/University:
Fakultät für Wirtschafts- und Sozialwissenschaften, Universität Fribourg
Zulassungsbedingungen:
Bachelor- oder Masterabschluss einer Universität oder Fachhochschule oder anerkanntes äquivalentes Diplom plus drei bis fünf Jahre Arbeitserfahrung. Die Zulassung erfolgt «sur dossier». Die Studienleitung kann in begründeten Fällen Personen zulassen, die nicht oder noch nicht alle Zulassungsbedingungen erfüllen.
Preis:
CHF 10’800
Sprache:
Englisch
ECTS:
15
Prüfungsleistungen:
Eine Zwischenprüfung und eine CAS-Abschlussarbeit
If you have any questions, do not hesitate to ask us. Melissa RohrerHead of Executive Programmes Administration Tuesday to Friday: 9:00 to 16:00 Phone: +41 26 300 84 28 Email: melissa.rohrer@unifr.ch