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January 18 - January 19
Short course description
This course highlights the main marketing strategies and tools and combines the most recent theoretical know-how with field-tested solutions. The aim is to define the marketing objectives and develop suitable marketing strategies for success in a global environment.
What to expect
■ Introduction to marketing and markets
■ Marketing research: desk and field research
■ Marketing objectives
■ Marketing strategies
• Customer oriented strategies
• Competition oriented strategies
• Cooperation and concentration strategies