Veranstaltungen

Artificial Intelligence for Managers

Short course description This course offers a practical introduction in Artificial Intelligence and Machine Learning (AI/ML) for non-technical business leaders. It helps business domain experts better assess the potential of AI/ML for their businesses, avoid common pitfalls when implementing AI/ML in their organisations and initiate and execute successful data driven projects. What to expect ■ […]

Selected Legal Issues

Short course description The iimt course Selected Legal Issues offers a general introduction to Swiss contract law with a key focus on IT projects and services. This course will provide you with a basic understanding of the legal concepts governing your contractual relationships as well as with a proven methodology to develop contracts suitable for […]

Competition

Short course description The course on Competition highlights the main economics basis of competition behaviors and developments with a strong emphasis on the Digital Economy features such as for example the price setting algorithms or the impact of the sharing economy on the markets (Uber, Airbnb, etc.). The course scrutinizes the competition patterns in digital […]

Competitiveness – online

Short course description The course on Competitiveness - organized in collaboration with the Institute for Strategy and Competitiveness led by Michael Porter (Harvard Business School) - focuses on the main drivers of competitiveness and how to strengthen the competitiveness of a company. New developments of firms strategies such as created shared value strategies are presented. […]

Project Management

Short course description In a very interactive course that can be directly applied at your company during an agile transformation or definition of a new project management method, we will discuss the challenges and benefits of Global Projects and Agile Approaches. You will get a practical insight into the latest trends in research and practice […]

Strategic Management 1

Short course description This course highlights the importance of corporate strategies and provides you with a toolbox for a successful and sustainable strategy implementation in a competitive environment. What to expect ■ Introduction to the concept of strategy ■ The tools of strategic analysis, market based and resource based ■ The nature and sources of […]

Strategic Management 2

Short course description This course highlights the importance of corporate strategies and provides you with a toolbox for a successful and sustainable strategy implementation in a competitive environment. What to expect ■ Achieving a competitive advantage in different industry contexts ■ Competitive advantages in a moving environment ■ Corporate strategy aspects and designing strategy ■ […]

Marketing Strategies

Short course description This course highlights the main marketing strategies and tools and combines the most recent theoretical know-how with field-tested solutions. The aim is to define the marketing objectives and develop suitable marketing strategies for success in a global environment. What to expect ■ Introduction to marketing and markets ■ Marketing research: desk and […]

Product Management

Short course description Learn more about experiments and “Pretotypes” to achieve the problem/solution-fit, product/market-fit and be able to scale while reducing risk and increasing customer value. You will get a toolbox for successful business concepts. What to expect ■ Traditional and innovative product management processes ■ Lifecycle management process ■ Finding and developing new product […]

Service Management

Short course description This course highlights the transformation in today’s companies towards smart services. Its aim is to provide you with tools, strategies and business models for a transformation to service-orientation. What to expect ■ Service dominant logic of marketing and service design ■ Service blueprint and service ecosystems ■ Service processes and service operations […]

Managing Innovation

Short course description This course provides you with all necessary tools for managing technological innovations and creating new business models. You will set up your innovation language and learn to shape an innovation strategy through applying idea generation and selection methods. What to expect ■ Main principles and methods of innovation management ■ Innovation culture […]