CAS Strategic Management

Learn the basics of strategic management to gain a sustainable competitive advantage

Audience

The CAS Strategic Management is designed for middle level managers who would like to enhance their knowledge and competence in strategic management taking the challenges of the digital revolution into account.

Deadline

Application deadline: 22.07.2024

Study start: 02.09.2024

Fees

10’800 CHF

The CAS Strategic Management enables you to develop and implement successful business, innovation, marketing, and service strategies. You also learn how the digital revolution challenges traditional business models and offers opportunities for new ones.

Prof. Dr. Stephan Nüesch
Director of the iimt and CAS scientific coordinator

Content

The CAS Strategic Management consists of the following modules and a supervised CAS thesis.

Strategic Management

You learn how to achieve a sustainable competitive advantage despite competition or, even better by creating a new market. In doing so, the two best-known strategy approaches are combined: the market-oriented and the resource-oriented view of strategy.

According to the market-oriented view of strategy understanding the competitive landscape is crucial. This involves evaluating competitors’ strengths and weaknesses, identifying market trends, and anticipating changes in consumer preferences.

According to the resource-based view of strategy, a sustained competitive advantage is achieved through strategic resources that are valuable, rare and difficult to imitate or substitute. The resource-based view of strategy also recognizes the importance of a company’s ability to adapt and innovate over time. Organizations must develop dynamic capabilities that enable them to respond to changing market conditions, technological advancements, and evolving customer preferences.

Prof. Dr. Stephan Nüesch
2 + 3 September 2024

Innovation Strategy

In this course you will explore concepts, strategies and tools for the management of innovation and innovative processes and the creation of new business models.

Utilising this tools, you will be able to set up an appropriate innovation strategy, a suitable innovation process including idea generation, idea selection and implementation processes and a fitting innovation culture shaped by an entrepreneurial mindset and agile human resource management practices.

Prof. Dr. Stephan Nüesch and Helia Burgunder
23 + 24 September 2024

Digital Revolution

The business environment is digital! Die zunehmende Vernetzung von Menschen, Maschinen und Unternehmen hat unseren Arbeitsalltag verändert. In order to keep up and stay competitive, companies must adjust to these demands by digitizing their processes, business models as well as leadership approach. In this course, you will get a digital mindset to embrace innovation and a toolset to bring in fresh ways of thinking.

• Definition, reasons and impacts from digitization to digital transformation
• Major technical developments from big data, artificial intelligence, blockchain, 3D printing etc.
• Digital business models such as network-, service-, data-, platform, metaverse and DAO economy
• Agile and ambidextrous leadership including pragmatic tools to overcome barriers

Dr. Marcus Disselkamp
28 + 29 October 2024

Marketing Strategy

This course highlights the main marketing basics and tools and combines the most recent theoretical know-how with field-tested solutions. The aim is to be able to define marketing objectives and to develop future strategies for success in a global environment.

• Marketing & markets
• Marketing research
• Marketing objectives
• Marketing strategies

Prof. Dr. Sascha Götte
11 + 12 November 2024

Service Strategy

This course highlights the transformation in today’s companies towards value creation by smart services. Its aim is to provide you with tools, strategies and business models for a transformation to service-orientation.

• Service-oriented value creation for businesses
• Design of data-based services and service ecosystems
• Rapid service prototyping and testing
• Service processes and service blueprints
• Business models for value creation and value capture with smart services
• Product-service transformation in industrial environments (Industry 4.0)
• Sustainable value creation with smart services

Dr. Jürg Meierhofer
25 + 26 November 2024

Human-Centered AI

The rapid deployment of Artificial Intelligence (AI) is reshaping our society and profoundly impacting businesses. The increasing levels of automation enabled by modern AI open the way to new business models and solutions, but also represent severe societal threats when the “human factors” are not properly handled. This course is devoted to explaining the concepts of AI and HCI (Human-Computer Interaction) and how they can be combined to design human-centered AI systems, i.e., AI systems that augment human abilities instead of restricting or replacing them.

• Introduction to modern AI (Deep Learning, Large Language Models)
• Impact and opportunities of advanced AI in Business (examples of applications, use-cases)
• Introduction to Human-Centered AI (definition, vision, models, and challenges)
• Human-AI interaction and collaboration