Service Management

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Service Management

January 25, 2022 - January 26, 2022

Short course description

This course highlights the transformation in today’s companies towards smart services. Its aim is to provide you with tools, strategies and business models for a transformation to service-orientation.

What to expect

■ Service dominant logic of marketing and service design
■ Service blueprint and service ecosystems
■ Service processes and service operations management
■ Rapid prototyping of digital services
■ Product-service transformation in industry
■ Smart services and service business models in Industry 4.0


January 25, 2022
January 26, 2022