Marketing Strategies

Marketing Strategies: 19. – 20.01.2020 (online course)/h3> What to expect Introduction to marketing and markets Marketing research: Desk and Field Research Marketing objectives Marketing strategies Customer oriented strategies Competition oeriented strategies Short course description This course highlights the main marketing basics and tools and combines the most recent theoretical know-how with field-tested solutions. The aim […]

Product Management

Product Management: 21. – 22.01.2020 (online course) What to expect Traditional and innovative product management processes Lifecycle management process Finding and developing new product and service ideas Defining customer profile and value proposition User-Led-Innovation, integration of user and co-creation Iterative process to get a valid concept including prototyping Smart-up Lean Canvas Short course description Learn […]