Product Management

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Product Management

January 20 - January 21

Short course description

Learn more about experiments and “Pretotypes” to achieve the problem/solution-fit, product/market-fit and be able to scale while reducing risk and increasing customer value. You will get a toolbox for successful business concepts.

What to expect

■ Traditional and innovative product management processes
■ Lifecycle management process
■ Finding and developing new product and service ideas
■ Defining customer needs and value proposition
■ User-Led-Innovation, integration of user and co-creation
■ Iterative process to get a valid concept including prototyping
■ Smart-up Lean Canvas


January 20
January 21