- This event has passed.
January 19 - January 20
What to expect
- Introduction to marketing and markets
- Marketing research: Desk and Field Research
- Marketing objectives
- Marketing strategies
- Customer oriented strategies
- Competition oeriented strategies
Short course description
This course highlights the main marketing basics and tools and combines the most recent theoretical know-how with field-tested solutions. The aim is to understand future strategies and define marketing objectives for success in a global environment.