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January 21 - January 22
What to expect
- Traditional and innovative product management processes
- Lifecycle management process
- Finding and developing new product and service ideas
- Defining customer profile and value proposition
- User-Led-Innovation, integration of user and co-creation
- Iterative process to get a valid concept including prototyping
- Smart-up Lean Canvas
Short course description
Learn more about experiments and “Pretotypes” to achieve problem/solution-fit, product/ market-fit and be able to scale while reducing risk and increasing customer value. You will get a toolbox for successful business models.