Short course description This course highlights the importance of corporate strategies and provides you with a toolbox for a successful and sustainable strategy implementation in a competitive environment. What to expect Introduction to the concept of strategy The tools of strategic analysis, market based and resource based The nature and sources of competitive advantages Performance […]
Short course description This course highlights the importance of corporate strategies and provides you with a toolbox for a successful and sustainable strategy implementation in a competitive environment. What to expect Achieving a competitive advantage in different industry contexts Blue-ocean strategy Knowledge creation and knowledge management Management in a VUCA-world and dynamic capabilities
Short course description This course highlights the main marketing strategies and tools and to combine the most recent theoretical know-how with field-tested solutions. The aim is to define the marketing objectives and develop suitable marketing strategies for success in a global environment. What to expect Marketing and markets Marketing research Marketing objectives Marketing strategies - […]
Short course description Learn more about experiments and “Pretotypes” to achieve problem/solution-fit, product/market-fit and be able to scale while reducing risk and increasing customer value. You will get a toolbox for successful business models. What to expect Traditional and innovative product management processes Lifecycle management process Finding and developing new product and service ideas Defining […]
Short course description This course highlights the transformation in today’s companies towards smart services. Its aim is to provide you with tools, strategies and business models for a transformation to service-orientation. What to expect Service-oriented value creation for business Design of data-based services and service ecosystems Rapid service prototyping and testing Service processes and service […]
Short course description In this course you will explore concepts, strategies and tools for the management of innovation and innovative processes and the creation of new business models. The knowledge gathered in this course will enable you to develop and shape an innovation strategy, leveraging your company’s strengths in order to enhance innovativeness. What to […]
Short course description In this course you will learn to understand the importance of quality management and the right use of methods and tools. In addition you will be able to identify the importance of „Quality in Entrepreneurship“ to lead organisations to lasting success. What to expect Quality concepts, models and tools Excellence programmes in […]
Short course description In today’s business environments, employees from different cultures are cooperating virtually and physically to reach common goals. This course provides you with all necessary tools to manage your teams effectively and to motivate your employees for greater success. What to expect Assessing ones personality Motivating employees Managing teams effectively Making effective decisions
Short course description Your employees are the key to success. Get familiar with the tools for developing the knowledge, skills and abilities of your employees in order to increase performance. Learn about best practices, tools and techniques to attract, select and retain highly talented team members. What to expect Attracting employees Selecting employees Developing employees […]
Short course description Learn how to lead your team to act towards achieving a common goal. In this course, you will get familiar with different leadership styles, and how to inspire employees. Through interactive discussions, simulations and case studies, you will learn more about your leadership abilities. What to expect Leading strategically Personal leadership styles […]
Short course description The course deals with ethical challenges corporations are facing: In their societal context, they are expected to manage the social and environmental side-effects of their supply chains and internally, they are confronted with the risk of illegal and immoral behavior of their employees and leaders. What to expect Managing the human risk […]
Short course description The focus of the course is to provide participants with an introduction to accounting basics. It showcases the role of financial and managerial accounting for effective decision-making and control. It also addresses some common pitfalls when making important decisions and ways to overcome them. What to expect Introduction to Financial Accounting Understanding […]