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In this course you will explore concepts, strategies and tools for the management of innovation and innovative processes and the creation of new business models. Utilising this tools, you will be able to set up an appropriate innovation strategy, a suitable innovation process including idea generation, idea selection and implementation processes and a fitting innovation culture shaped by an entrepreneurial mindset and agile human resource management practices.
You will learn the concept of a Blue Ocean Strategy. The term “Blue Ocean” symbolizes an untapped, uncontested market space that is not yet explored by any other competitors. In contrast, a “Red Ocean” refers to an existing market space, where industry boundaries are defined and established, leading to intense competition.
Dates
23 + 24.09.2024
Top speaker
- Prof. Dr. Stephan Nüesch, University of Fribourg
CAS Scientific Co-ordinator
- Prof. Dr. Stephan Nüesch, University of Fribourg