This course highlights the importance of corporate strategies and provides you with a toolbox for a successful and sustainable strategy implementation in a competitive environment.
Introduction to the concept of strategy
The tools of strategic analysis, market based and resource based
The nature and sources of competitive advantages
Performance indicators
Resource and capability analysis, simulation, game theory
Top speakers
Prof. Dr. Peter McNamara, Business School, National University of Ireland Maynooth
Mrs. Helia Burgunder, Vorwerk
What our students said
I enjoyed the course very much
A very dynamic and interactive course
High quality teaching skills
Subject Area Co-ordinator
Prof. em. Dr. Stephanie Teufel, Director a.i. iimt
