This course highlights the importance of corporate strategies and provides you with a toolbox for a successful and sustainable strategy implementation in a competitive environment.
Strategic Management 1
Introduction to the concept of strategy
The tools of strategic analysis, market based and resource based
The nature and sources of competitive advantages
Performance indicators
Resource and capability analysis, simulation, game theory
Top speakers
Prof. Dr. Peter McNamara, Business School, National University of Ireland Maynooth
Mr. Stefano Camuso
Strategic Management 2
Achieving a competitive advantage in different industry contexts
Competitive advantes in a moving environment
Corporate strategy aspects and designing strategy
Core capabilities and sustainability (in technology based industries)
Commercializing innovation
Top speakers
Prof. Dr. Peter McNamara, Business School, National University of Ireland Maynooth
Mr. Gilles Tacchini
What our students said
I enjoyed the course very much
A very dynamic and interactive course
The teaching skills are very high
Subject Area Co-ordinator
Prof. em. Dr. Stephanie Teufel, Director a.i. iimt
