Gratuit
This course highlights the importance of corporate strategies and provides you with a toolbox for a successful and sustainable strategy implementation in a competitive environment.
- Introduction to the concept of strategy
- The tools of strategic analysis, market based and resource based
- The nature and sources of competitive advantages
- Performance indicators
- Resource and capability analysis, simulation, game theory
Top speakers
- Prof. Dr. Peter McNamara, Business School, National University of Ireland Maynooth
- Mrs. Helia Burgunder, Vorwerk
What our students said
- I enjoyed the course very much
- A very dynamic and interactive course
- High quality teaching skills
Subject Area Co-ordinator
- Prof. em. Dr. Stephanie Teufel, Director a.i. iimt
Le programme est vide