Gratuit
This course highlights the importance of corporate strategies and provides you with a tool-box for a successful and sustainable strategy implementation in a competitive environment.
Through the composition of theoretical knowledge, industrial and consulting applications, as well as topical case studies, a real-world experience is provided in this 4 days course.
Course Content
Strategic Management 1
- Introduction to the concept of strategy
- The tools of strategic analysis, market based and resource based
- The nature and sources of competitive advantages
- Performance indicators
- Resource and capability analysis, simulation, game theory
Strategic Management 2
- Achieving a competitive advantage in different industry contexts
- Competitive advantes in a moving environment
- Corporate strategy aspects and designing strategy
- Core capabilities and sustainability (in technology based industries)
- Commercializing innovation
What our students said
- I enjoyed the course very much
- A very dynamic and interactive course
- The teaching skills are very high
Subject Area Coordinator
Prof. Dr. Stephanie Teufel
Top Speakers 2020
- Prof. Dr. Peter McNamara, Business School, National University of Ireland Maynooth
Le programme est vide
