This course highlights the main marketing basics and tools and combines the most recent theoretical know-how with field-tested solutions. The aim is to be able to define marketing objectives and to develop future strategies for success in a global environment.
- Marketing & markets
- Marketing research
- Marketing objectives
- Marketing strategies
- Prof. Dr. Sascha Götte, Lucerne University of Applied Sciences & Arts
- Prof. Dr. Stephan Nüesch, University of Fribourg