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Going international for New Markets

Lean Experimentation
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Day 1: Selection of Foreign Markets and Market Segmentation

Day 2: Market Entry Strategies – How to enter foreign markets?

Day 3: Standardization vs. Differentiation of Marketing for International Markets

 

Dates

21 + 22 + 23.11.2024

Top speaker

  • Prof. Dr. Dirk Morschett, University of Fribourg

CAS Scientific Co-ordinator

  • Prof. Dr. Philippe Gugler, University of Fribourg
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