Free
The course on Competitiveness – organized in collaboration with the Institute for Strategy and Competitiveness led by Michael Porter (Harvard Business School) – focuses on the main drivers of competitiveness and how to strengthen the competitiveness of a company. New developments of firms strategies such as created shared value strategies are presented. This course (together with Competition) covers inter alia the role of clusters, the impact of the Smart Connected Products and of the so-called “Augmented Reality Technologies” on firms’ competitiveness and the new business opportunities offered by the Smart Cities based on digital technologies.
Competitiveness: 12th – 13th November 2020
Overall Framework
- Defining Competitiveness based on productivity
- Macroeconomic & Microeconomic determinants of competitiveness
Drivers Firms’ Competitiveness
- Competing on strategic positioning
- Impact of the smart connected products & of “Augmented Reality Technologies” on firms’ competitiveness
- Keys of a successful strategy
- Created shared value strategy
Business Environment Impacting Firms’ Competitiveness
- Diamond model
- Role of physical & digital clusters to sustain firms’ innovation & productivity
- Smart cities challenges & opportunities for business
Top Speakers
- Prof. Dr. Philippe Gugler – University of Fribourg
- Prof. Dr. Michael E. Porter – Harvard Business School
and Bishop Lawrence University (via videotape)
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