The course on Competitiveness – organized in collaboration with the Institute for Strategy and Competitiveness led by Michael Porter (Harvard Business School) – focuses on the main drivers of competitiveness and how to strengthen the competitiveness of a company. New developments of firms strategies such as created shared value strategies are presented. This course covers inter alia the role of clusters, the impact of the Smart Connected Products and of the so-called “Augmented Reality Technologies” on firms’ competitiveness and the new business opportunities offered by the Smart Cities based on digital technologies.
Overall Framework
Drivers Firms’ Competitiveness
Business Environment Impacting Firms’ Competitiveness
Top speakers
Prof. Dr. Philippe Gugler – University of Fribourg
Subject Area Co-ordinator
Prof. Dr. Philippe Gugler – University of Fribourg
