Mark Brandl – SBB – at the iimt
Mark Brandl, Innovation Manager at SBB Passenger Operating, acted as keynote speaker in the University lecture “Innovation- and Technology Management” at the iimt Chair of Management in ICT at the University of Fribourg.
After a short glimpse into the SBB’s organisation and mission, Mark Brandl introduced the students into the daily challenges of the mobility sector. As the mobility sector is under constant ongoing change, and the SBB have to contribute to the public transportation system in Switzerland, innovation management is more important than ever.
Mark Brandl presented the students in a lively discussion the SBB’s innovation process as well as the fields of innovation. We would like to thank Mark Brandl for his valuable contribution.