- Prof. Dr. Peter McNamara, Business School, National University of Ireland Maynooth
- Mrs. Helia Burgunder, Vorwerk
Strategic Management 1: 11th – 12th January 2022
What to expect
- Introduction to the concept of strategy
- The tools of strategic analysis, market based and resource based
- The nature and sources of competitive advantages
- Performance indicators
- Resource and capability analysis, simulation, game theory
Short course description
This course highlights the importance of corporate strategies and provides you with a toolbox for a successful and sustainable strategy implementation in a competitive environment.
- Prof. Dr. Peter McNamara, Business School, National University of Ireland Maynooth
- Mr. Gilles Tacchini, Groupe E
Strategic Management 2: 13th – 14th January 2022
What to expect
- Achieving a competitive advantage in different industry contexts
- Competitive advantes in a moving environment
- Corporate strategy aspects and designing strategy
- Core capabilities and sustainability (in technology based industries)
- Commercializing innovation
Short course description
This course highlights the importance of corporate strategies and provides you with a toolbox for a successful and sustainable strategy implementation in a competitive environment.
Marketing Strategies: 18th – 19th January 2022
What to expect
- Introduction to marketing and markets
- Marketing research: desk and field research
- Marketing objectives
- Marketing strategies
-Customer oriented strategies
-Competition oriented strategies
-Cooperation and concentration strategies
Short course description
This course highlights the main marketing strategies and tools and combines the most recent theoretical know-how with field-tested solutions. The aim is to define the marketing objectives and develop suitable marketing strategies for success in a global environment.
Product Management: 20th – 21st January 2022
What to expect
- Traditional and innovative product management processes
- Lifecycle management process
- Finding and developing new product and service ideas
- Defining customer needs and value proposition
- User-Led-Innovation, integration of user and co-creation
- Iterative process to get a valid concept including prototyping
- Smart-up Lean Canvas
Short course description
Learn more about experiments and “Pretotypes” to achieve the problem/solution-fit, product/ market-fit and be able to scale while reducing risk and increasing customer value. You will get a toolbox for successful business concepts
Service Management: 25th – 26th January 2022
What to expect
- Service-oriented value creation in business
- Design of data-based services and service ecosystems
- Rapid service prototyping and testing
- Service processes and service blueprints
- Business models and value capture with smart services
- Product-service transformation in industrial environments (Industry 4.0)
Short course description
This course highlights the transformation in today’s companies towards smart services. Its aim is to provide you with tools, strategies and business models for a transformation to service-orientation.
- Dr. Anton Sentic, iimt, School of Engineering, ZHAW Zurich University of Applied Sciences
- Prof. Dr. Stephanie Teufel, iimt, University of Fribourg
- Mr. Silvan Forster (Migros Aare)
- Mr. Christian Martin (Google Switzerland)
Managing Innovation: 27th – 28th January 2022
What to expect
- Main principles and methods of innovation management
- Innovation culture and mindsets in business environments
- Macro-level innovations and system transformations
- Managing and developing technological innovations
- Implementing an innovation strategy in your business model
Short course description
In this course you will explore concepts, strategies and tools for the management of innovation and innovative processes and the creation of new business models. Utilising this toolkit, you will be able to set up your innovation language and shape an innovation strategy through applying idea generation and selection methods.