Prof. Dr. Sascha Götte, Lucerne University of Applied Sciences & Arts
Marketing Strategies: 19. – 20.01.2020 (online course)
What to expect
- Introduction to marketing and markets
- Marketing research: Desk and Field Research
- Marketing objectives
- Marketing strategies
- Customer oriented strategies
- Competition oeriented strategies
Short course description
This course highlights the main marketing basics and tools and combines the most recent theoretical know-how with field-tested solutions. The aim is to understand future strategies and define marketing objectives for success in a global environment.
Product Management: 21. – 22.01.2020 (online course)
What to expect
- Traditional and innovative product management processes
- Lifecycle management process
- Finding and developing new product and service ideas
- Defining customer profile and value proposition
- User-Led-Innovation, integration of user and co-creation
- Iterative process to get a valid concept including prototyping
- Smart-up Lean Canvas
Short course description
Learn more about experiments and “Pretotypes” to achieve problem/solution-fit, product/ market-fit and be able to scale while reducing risk and increasing customer value. You will get a toolbox for successful business models.
Dr. Anton Sentic, iimt, University of Fribourg
Prof. Dr. Stephanie Teufel, iimt, University of Fribourg
Mr. Silvan Forster (Migros Aare)
Mr. Christian Martin (Google Switzerland)
Managing Innovation: 26th – 27th January 2021 (online course)
What to expect
- Major methods and principles of innovation management
- Innovation strategy and macro-level innovation management
- Formulating and implementing a technological innovation
- Implementing business model innovation strategy
- Implementing change
Short course description
This course provides you with all necessary tools for managing technological innovations and creating new business models. You will set-up your innovation language and learn to apply idea generation and idea choosing methods for strategic decisions.
Dr. Jürg Meierhofer, Zurich University of Applied Sciences and Swiss Institute of Service Science
Service Management: 28th – 29th January 2021 (online course)
What to expect
- Service dominant logic of marketing and service design
- Service blueprint and service ecosystems
- Service processes and service operations management
- Rapid prototyping of digital services
- Product-service transformation in industry
- Smart services and service business models in Industry 4.0
Short course description
This course highlights the transformation in today’s companies towards smart services. Its aim is to provide you with tools, strategies and business models for a transformation to service-orientation.
Prof. Dr. Thomas Friedli, University of St. Gallen,
Dr. Lüder Tockenbürger, PRO4S & Partner GmbH
Operational Excellence: 2nd – 3rd March 2021
What to expect
- Process management
- Value adding processes
- Strategic and operative process management
- A practical insight in process oriented reorganisations
Short course description
In this course you will get the necessary tools to transfer strategic & operational process management to your own business. Additionaly, you get to know and identify success factors and hurdles for a sustainable implementation of Operational Excellence.
Prof. Dr. Fritz Fahrni, em. ETH Zürich & University of St. Gallen,
Prof. Dr. Thomas Friedli, University of St. Gallen
Quality & Productivity: 4th – 5th March 2021
What to expect
- Quality concepts, models and tools
- Excellence programmes in the industry
- Leading excellence
Short course description
In this course you will learn to understand the importance of quality management and the right use of methods and tools. In addition you will be able to identify the importance of „Quality in Entrepreneurship“ to lead organisations to lasting success.
Managing yourself & others: 16th – 17th March 2021
What to expect
- Assessing ones personality
- Motivating employees
- Managing teams effectively
- Making effective decisionsShort course description
Short course description
In today’s business environments, employees from different cultures are cooperating virtually and physically to reach common goals. This course provides you with all necessary tools to manage your teams effectively and to motivate your employees for greater success.
Managing Human Capital: 18th – 19th March 2021
What to expect
- Attracting employees
- Selecting employees
- Developing employees
- Performance managing employeesShort course description
Short course description
In today’s business environments, employees from different cultures are cooperating virtually and physically to reach common goals. This course provides you with all necessary tools to manage your teams effectively and to motivate your employees for greater success.
Strategic Leadership: 23rd – 24th March 2021
What to expect
- Leading strategically
- Personal leadership styles
- Strategy stories and goal setting
Short course description
Learn how to lead your team to act towards achieving a common goal. In this course, you will get familiar with different leadership styles, and how to inspire employees. Through interactive discus- sions, simulations and case studies, you will learn more about your leadership abilities.
Business Ethics: 25th – 26th March 2021
What to expect
- Managing the human risk and avoiding unethical behavior in organizations
- Analysing the ecological crisis and managing the grand transition
- Understanding the changing role of business in society
- Leveraging the power of values and creating a climate of integrity
Short course description
The course deals with ethical challenges corporations are facing: In their societal context, they are expected to manage the social and environmental side-effects of their supply chains and internally, they are confronted with the risk of illegal and immoral behavior of their employees and leaders.