This course highlights the importance of corporate strategies and provides you with a tool-box for a successful and sustainable strategy implementation in a competitive environment. Strategic Management 1 (12. - 13.01.2020) Introduction to the concept of strategy The tools of strategic analysis, market based and resource based The nature and sources of competitive advantages Performance […]
Online course What to expect Introduction to marketing and markets Marketing research: Desk and Field Research Marketing objectives Marketing strategies Customer oriented strategies Competition oeriented strategies Short course description This course highlights the main marketing basics and tools and combines the most recent theoretical know-how with field-tested solutions. The aim is to understand future strategies […]
Online course What to expect Traditional and innovative product management processes Lifecycle management process Finding and developing new product and service ideas Defining customer profile and value proposition User-Led-Innovation, integration of user and co-creation Iterative process to get a valid concept including prototyping Smart-up Lean Canvas Short course description Learn more about experiments and “Pretotypes” […]
26th – 27th January 2021 (online course) What to expect Major methods and principles of innovation management Innovation strategy and macro-level innovation management Formulating and implementing a technological innovation Implementing business model innovation strategy Implementing change Short course description This course provides you with all necessary tools for managing technological innovations and creating new business […]
28th – 29th January 2021 (online course) What to expect Service dominant logic of marketing and service design Service blueprint and service ecosystems Service processes and service operations management Rapid prototyping of digital services Product-service transformation in industry Smart services and service business models in Industry 4.0 Short course description This course highlights the transformation […]