Product Management: 21. – 22.01.2020 (online course)

What to expect

• Traditional and innovative product management processes
• Lifecycle management process
• Finding and developing new product and service ideas
• Defining customer profile and value proposition
• User-Led-Innovation, integration of user and co-creation
• Iterative process to get a valid concept including prototyping
• Smart-up Lean Canvas

Short course description

Learn more about experiments and “Pretotypes” to achieve problem/solution-fit, product/ market-fit and be able to scale while reducing risk and increasing customer value. You will get a toolbox for successful business models.