Marketing Strategies

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Marketing Strategies

January 17 - January 18

Short course description

This course highlights the main marketing strategies and tools and to combine the most recent theoretical know-how with field-tested solutions. The aim is to define the marketing objectives and develop suitable marketing strategies for success in a global environment.

What to expect

  • Marketing and markets
  • Marketing research
  • Marketing objectives
  • Marketing strategies
    – Customer oriented strategies
    – Competition oriented strategies
    – Cooperation and concentration strategies


January 17
January 18