- Diese Veranstaltung hat bereits stattgefunden.
January 17 - January 18
Short course description
This course highlights the main marketing strategies and tools and to combine the most recent theoretical know-how with field-tested solutions. The aim is to define the marketing objectives and develop suitable marketing strategies for success in a global environment.
What to expect
- Marketing and markets
- Marketing research
- Marketing objectives
- Marketing strategies
– Customer oriented strategies
– Competition oriented strategies
– Cooperation and concentration strategies