Short course description

The course on Competitiveness – organized in collaboration with the Institute for Strategy and Competitiveness led by Michael Porter (Harvard Business School) – focuses on the main drivers of competitiveness and how to strengthen the competitiveness of a company. New developments of firms strategies such as created shared value strategies are presented. This course covers inter alia the role of clusters, the impact of the Smart Connected Products and of the so-called “Augmented Reality Technologies” on firms’ competitiveness and the new business opportunities offered by the Smart Cities based on digital technologies. Participants will be registered on the Harvard Business School platform, which will provide them with all course materials. All course materials will have to be downloaded from the platform and students’ work will be uploaded to this platform which will also provide them with Michael Porter’s videos as part of the course.

What to expect

Overall Framework:

• Defining Competitiveness based on productivity
• Macroeconomic & Microeconomic determinants of competitiveness

Drivers Firms’ Competitiveness:

• Competing on strategic positioning
• Impact of the smart connected products & of “Augmented Reality Technologies” on firms’ competitiveness
• Keys of a successful strategy
• Created shared value strategy

Business Environment Impacting Firms’ Competitiveness:

• Diamond model
• Role of physical & digital clusters to sustain firms’ innovation & productivity
• Smart cities challenges & opportunities for business