This course highlights the transformation in today’s companies towards smart services. Its aim is to provide you with tools, strategies and business models for a transformation to service-orientation.
Service dominant logic of marketing and service design
Service blueprint and service ecosystems
Service processes and service operations management
Rapid prototyping of digital services
Product-service transformation in industry
Smart services and service business models in Industry 4.0
Top speakers
Dr. Jürg Meierhofer, Zurich University of Applied Sciences and Swiss Alliance for Data-Intensive
Services
What our students said
Very inspiring
Insights into daily challenges
I had the chance to get new tools
Subject Area Co-ordinator
Prof. Dr. Sascha Götte, Lucerne University of Applied Sciences & Arts
