Free
This course highlights the transformation in today’s companies towards smart services. Its aim is to provide you with tools, strategies and business models for a transformation to service-orientation.
Service Management – 28th – 29th January 2021
- Service dominant logic of marketing and service design
- Service blueprint and service ecosystems
- Service processes and service operations management
- Rapid prototyping of digital services
- Product-service transformation in industry
- Smart services and service business models in Industry 4.0
What our students said
- Very inspiring
- Insights into daily challenges
- I had the chance to get new tools
Top speakers
- Dr. Jürg Meierhofer,
Zurich University of Applied Sciences and Swiss Institute of Service Science
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