This course highlights the main marketing basics and tools and combines the most recent theoretical know-how with field-tested solutions. The aim is to understand future strategies and define marketing objectives for success in a global environment.
Introduction to marketing and markets
Marketing research: Desk and Field Research
Marketing objectives
Marketing strategies
Customer oriented strategies
Competition oeriented strategies
Top speakers
Prof. Dr. Sascha Götte, Lucerne University of Applied Sciences & Arts
What our students said
I have learned a lot and it was practical
Interesting and interactive
Very skilled and pleasant presentations
Subject Area Co-ordinator
Prof. Dr. Sascha Götte, Lucerne University of Applied Sciences & Arts
