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Marketing Strategies

marketing-42947
Free
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0 Seat

This course highlights the main marketing basics and tools and combines the most recent theoretical know-how with field-tested solutions. The aim is to understand future strategies and define marketing objectives for success in a global environment.
  • Introduction to marketing and markets
  • Marketing research: Desk and Field Research
  • Marketing objectives
  • Marketing strategies
    – Customer oriented strategies
    – Competition oriented strategies
    – Cooperation oriented strategies

Top speakers

  • Prof. Dr. Sascha Götte, Lucerne University of Applied Sciences & Arts

What our students said

  • I have learned a lot and it was practical
  • Interesting and interactive
  • Very skilled and pleasant presentations

Subject Area Co-ordinator

  • Prof. Dr. Sascha Götte, Lucerne University of Applied Sciences & Arts
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