Free
This course highlights the main marketing basics and tools and combines the most recent theoretical know-how with field-tested solutions. The aim is to understand future strategies and define marketing objectives for success in a global environment.
Course Content
Marketing Essentials – 16th – 17th January 2020
- Introduction to marketing and markets
- Marketing research: Desk and Field Research
- Marketing objectives
- Marketing strategies
- Customer oriented strategies
- Competition oeriented strategies
What our students said
- I have learned a lot and it was practical
- Interesting and interactive
- Very skilled and pleasant presentations
Subject Area Coordinator
Prof. Dr. Sascha Götte, , Lucerne University of Applied Sciences & Arts
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