Lean Startup

What is Lean Startup?

Lean Startup is the structured approach to the development of your project. The biggest uncertainties regarding customer needs, market and technologies are systematically eliminated with hypothesis-based experiments. The alignment and measurability of the project progress is always based on the market-relevant key metrics, so that the implementation team and management can make decisions based on data and real customer behavior instead of gut feelings or fantasy plans.

What you learn

• Why and how customer-centric, measurable experimentation and development saves costs and lifeblood
• Why problems are more important than solutions to celebrate project success
• How to decide based on measurable active customer commitment rather than hypothetical business cases
• How to set up Problem-Solution and MVP experiments to systematically eliminate the riskiest assumptions and generate traction
• What Traction really means and what it has to do with Pirates-Metrics