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Internationalization and globalization activities of the firm

Lean Experimentation
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Day 1: Fundamentals of international business

Day 2: From incremental internationalization of the firm to born global firms

Day 3: Managing the liability of foreignness to deal with foreign partners and to access to international markets

 

Dates

19 + 20 + 21.09.2024

Top speaker

  • Prof. Dr. Philippe Gugler, University of Fribourg

CAS Scientific Co-ordinator

  • Prof. Dr. Philippe Gugler, University of Fribourg
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