Free
This course explains the importance of communication within the global digital economy, exploring the company’s identity, personality and reputation at a corporate level. Moreover, of course the related Crisis Management will be highlighted.
Course Content
Corporate Communication – 17th – 18th September 2020
- Reputation management
- Crisis management: role play with media interaction
- Corporate identity, image and reputational management
- Creating and managing the reputational platform
- Role play with media interaction
- Corporate identity
What our students said
- Interesting real-life cases
- Insights into daily challenges
- Motivating lectures and cases
Subject Area Coordinator
Dr. Graeme Lindsay
Curriculum is empty
