Free
This course explains the importance of communication within the global digital economy, exploring the company’s identity, personality and reputation at a corporate level. Moreover, of course the related Crisis Management will be highlighted.
- Reputation management
- Crisis management
- Role play with media interaction
- Corporate identity
- Image and reputational management
- Creating and managing the reputational platform
Top speakers
- Dr. Graeme Lindsay, EDHEC, Lille, France
What our students said
- Interesting real-life cases
- Insights into daily challenges
- Motivating lectures and cases
Subject Area Co-ordinator
- Prof. em. Dr. Stephanie Teufel, Director a.i. iimt
Curriculum is empty