This course explains the importance of communication within the global digital economy, exploring the company’s identity, personality and reputation at a corporate level. Moreover, of course the related Crisis Management will be highlighted.
Reputation management
Crisis management
Role play with media interaction
Corporate identity
Image and reputational management
Creating and managing the reputational platform
Top speakers
Dr. Graeme Lindsay, EDHEC, Lille, France
What our students said
Interesting real-life cases
Insights into daily challenges
Motivating lectures and cases
Subject Area Co-ordinator
Prof. em. Dr. Stephanie Teufel, Director a.i. iimt
