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Corporate Communication

Freedom of Speech Concept. Group of People Protesting or making Campaign with a Blank Speech Bubble. Expression for the Human Rights
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This course explains the importance of communication within the global digital economy, exploring the company’s identity, personality and reputation at a corporate level. Moreover, of course the related Crisis Management will be highlighted.
  • Reputation management
  • Crisis management
  • Role play with media interaction
  • Corporate identity
  • Image and reputational management
  • Creating and managing the reputational platform

Top speakers

  • Dr. Graeme Lindsay, EDHEC, Lille, France

What our students said

  • Interesting real-life cases
  • Insights into daily challenges
  • Motivating lectures and cases

Subject Area Co-ordinator

  • Prof. em. Dr. Stephanie Teufel
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Instructor

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